There are dozens of business directories for local businesses to add their listings to, but which ones are consumers actually using?
Google and Yelp are safe bets, but what else is out there?
In this post, I cover popular business directories for you to list your local business on.
Data Source: Website visits and traffic origin sourced from Similarweb in August 2026.
The Best Local Business Directories for American-Based Businesses
- Yelp
- MapQuest
- Better Business Bureau (BBB)
- Bing
- Yellow Pages
- Superpages
- Tripadvisor
- WebMD
- Justia
- Angi
- Thumbtack
Primary Local Business Directories
All businesses should add their information to the following directories:
- Google – The platform consumers are most likely to turn to when searching for local businesses. It has a map, online reviews and business details.
- Yelp – A popular review platform that has a map and business details.
- MapQuest – A navigational platform that allows consumers to get directions to various places. Along with a map and directions, consumers can search for businesses by name and see business information.
- Better Business Bureau (BBB) – A long-running review platform that mediates disputes between consumers and businesses.
- Bing – Similar to Google. It’s owned by Microsoft.
- Yellow Pages – The digital version of the long-running paper-based business directory. This version has a map and online reviews.
- Superpages – Similar to Yellow Pages.
Niche-Specific Local Business Directories
- Tripadvisor – A review platform designed specifically for tourist-centric businesses.
- WebMD – While primarily an online source for medical information, WebMD also serves as a business directory for medical professionals.
- Justia – A popular directory for lawyers.
- Thumbtack – A business directory and review platform for businesses that primarily serve homeowners, including plumbers, carpenters and roofers.
- Angi – Similar to Thumbtack.
Related: Local Citation Management: How to Manage Business Listings
Other Important Platforms for Businesses
- Trustpilot
- Apple Business
- Indeed
Facebook is, by far, the next most important platform for businesses outside of Google and Yelp. It’s simply not a traditional directory in the same way the latter platforms are.
Trustpilot is important as well, though it’s more of a review platform than a place to discover businesses.
Apple Business gives you a way to control your listing on Apple Maps, and LinkedIn and Indeed are great for allowing job seekers and consumers alike to see what your business is like as an employer.
Finally, there’s Foursquare.
Most articles on this topic include Foursquare on their lists, and pretty high up, too. However, while the company still exists, they’ve shut down their directory and have redefined themselves as a location intelligence platform.
1. Google
Traffic (Worldwide): 84.94 billion visits/month | Traffic Share (United States): 18.90%
Google is the world’s leading search engine and a popular source for discovering local businesses.
If a consumer enters a local keyword into Google, they’ll see business listings instead of information websites.
Businesses appear as pins on Google Maps while business details appear in the Places section of the search engine results page (SERP).
Each business has a profile (listing) on Google, which consumers can view to learn more about a business, specifically its name, phone number, address, website and what customers have to say about it.
Make sure you claim or create a profile on Google so you can control what will probably become your most important business listing.
Related: What is Google Business Profile?
2. Yelp
Traffic (Worldwide): 143.8 million visits/month | Traffic Share (US): 91.24%
Yelp is a popular review platform, but because its database is so large, it also acts as a business directory.
Consumers start their search by entering a keyword into the platform’s search bar and choosing a location.
Business profiles have reviews, business details and even a map for directions.
Claim or create a business listing on Yelp no matter what type of business you own.
3. Tripadvisor
Traffic (Worldwide): 95.38 million visits/month | Traffic Share (US): 60.65%
Tripadvisor is similar to Yelp in that it’s primarily a review platform, except this one is designed specifically for businesses tourists are most likely to visit.
You start your search by entering the city or region you’ll be traveling to. The platform lists popular hotels, restaurants and attractions in the area.
Profiles have prominent photos, reviews, business details and booking availability.
It’s a fantastic platform to create a listing for if your business is a tourist destination.
4. MapQuest
Traffic (Worldwide): 23.24 million visits/month | Traffic Share (US): 84.49%
MapQuest is a navigational platform consumers can use to get directions to almost anywhere.
The service’s database has grown well enough over the years to assign business profiles to individual addresses consumers travel to.
These profiles aren’t as detailed as they are on other platforms, but because MapQuest receives tens of millions of visits a month, it’s still a worthwhile platform to create a listing for.
5. Better Business Bureau (BBB)
Traffic (Worldwide): 10.39 million visits/month | Traffic Share (US): 88.33%
The Better Business Bureau (BBB) is an organization that mediates disputes between consumers and businesses. It has been around for more than 100 hundred years.
As a digital platform, it has compiled all of the feedback it has received for businesses and repurposed it into a business directory consumers can use to find trustworthy businesses in their area.
As such, it’s a good idea to list your business on the platform and apply for accreditation. Also, respond to any complaints you receive through this channel.
6. Bing
Traffic (Worldwide): 3.57 billion visits/month | Traffic Share (US): 39.15%
Bing is the biggest competitor to Google. It’s a search engine owned by Microsoft, and it offers many of the same features, including local search, which is integrated with Bing Maps.
Searching for local keywords leads to results for local businesses, each of which have their own profile on the platform.
The only major difference is Bing doesn’t have its own review functionality. Reviews are imported from third-party platforms instead, primarily Yelp.
Use Bing Places for Business to create and/or manage your listing on the platform.
7. Yellow Pages
Traffic (Worldwide): 4.22 million visits/month | Traffic Share (US): 93.91%
Yellow Pages is one of the oldest business directories in the world.
For decades, the company printed large phone books with literal yellow pages that contained an alphabetic list of local businesses.
Today, Yellow Pages has shifted their focus to the web where they host a digital directory that lists businesses by profession, proximity and rating.
They even have a map view.
Also Consider: Merchant Circle
Merchant Circle is a coupon website that also acts as a business directory. It receives over 500,000 visits/month.
8. Superpages
Traffic (Worldwide): 503,000 visits/month | Traffic Share (US): 95.37%
Superpages is very similar to Yellow Pages, and while it’s not nearly as popular, it’s still a worthwhile directory to add your business to.
It has business profiles and lists businesses based on proximity and rating.
It has a map view as well.
9. WebMD
Traffic (Worldwide): 30.51 million visits/month | Traffic Share (US): 71.45%
WebMD is a media company that specializes in healthcare. They primarily publish articles on their website and offer digital healthcare tools and apps, such as the Symptom Checker app they offer on mobile.
Also on the company’s website is a directory patients can use to find doctors in their area.
It has profiles for individual doctors and entire clinics. Profiles have ratings, business details, map views and forms for requesting appointments.
Obviously, you should only add your business to this directory if it’s in the medical field.
10. Justia
Traffic (Worldwide): 9.20 million visits/month | Traffic Share (US): 79.74%
Justia is a directory for lawyers. You can search for lawyers by entering a legal issue and selecting a city.
Lawyer profiles have the lawyer’s photo, business details, professional experience, education and awards. A map view allows you to see exactly where a lawyer’s office is located.
The site also has a collection of articles that allow you to learn the law as well as a portal you can use to ask lawyers questions for free.
Also Consider: Legal Information Institute
Legal Information Institute is a legal resource operated by Cornell Law School. Along with educational resources to help you learn the law, it has a directory for finding lawyers anywhere in the United States.
This website receives 3.32 million visits/month.
11. Thumbtack
Traffic (Worldwide): 9.37 million visits/month | Traffic Share (US): 96.43%
Home-based contractors should consider adding their businesses to Thumbtack’s directory. This is because Thumbtack is a directory for contractors, including carpenters, plumbers, painters and cleaning companies.
Customers can find services by entering a keyword and their zipcode.
Business profiles have images of finished projects, ratings, business information and awards.
Customers can message businesses directly or request calls.
12. Angi
Traffic (Worldwide): 5.64 million visits/month | Traffic Share (US): 92.72%
Angi is similar to Thumbtack in that it’s a directory made specifically for contractors.
Customers can search for the services they need by filling out the directory’s form or viewing a list of “pros” in a specified area.
Business profiles have images, ratings, awards, response times and more.
Customers can request quotes directly on the website.
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