There are dozens of business directories for local businesses to add their listings to, but which ones are consumers actually using? Google and Yelp are safe bets, but what else is out there? In this post, I cover popular business directories for you to list your...
Review generation is a strategy businesses can use to increase the number of online reviews they receive from real customers. Strategies involve encouraging customers to leave reviews by outright asking them, gently reminding them about review platforms a business is...
Review gating is a reputation management strategy in which a business deliberately hides review links for customers who have expressed negative sentiment towards them but makes them plainly visible for customers who have expressed positive sentiment. It goes against...
Location page SEO is an important subcategory of SEO local businesses need to worry about. It involves optimizing individual business pages for local search. Optimizing these types of pages involves creating an individual page for each business location you operate...
There are many review sites out there, but some are more important for businesses than others. Google is the most important review site for local businesses by far, but Yelp, Facebook and Tripadvisor are crucial as well. In this post, I explain why these review...
Local SEO schema is structured data that transforms key information about your website into a format that’s easier for Google and other bots to read. You add it to your website by generating schema markup that includes your business information, then injecting...
Here’s how to get more Google reviews: market the reviews you already have, improve the customer experience so customers actually want to leave reviews and promote your review link. Reviews give power back to consumers, allowing them to share opinions about and...
Some of the most important local SEO ranking factors include your business’ proximity to the searcher’s location, your reviews, your business categories, and whether or not your business information on your website matches your business information on...
Google reviews are a critical part of digital marketing. They affect your rankings in local search as well as how consumers perceive your business online. But what exactly are Google reviews? How do consumers use them? How do you get more of them? In this post, I...
A large portion of operating a business these days involves managing your reputation online. You need to increase the number of reviews your business receives, but you also need to monitor your reviews so you know exactly what your customers like and what they hate....
