Local SEO schema is structured data that transforms key information about your website into a format that’s easier for Google and other bots to read. You add it to your website by generating schema markup that includes your business information, then injecting...
Here’s how to get more Google reviews: market the reviews you already have, improve the customer experience so customers actually want to leave reviews and promote your review link. Reviews give power back to consumers, allowing them to share opinions about and...
Some of the most important local SEO ranking factors include your business’ proximity to the searcher’s location, your reviews, your business categories, and whether or not your business information on your website matches your business information on...
Google reviews are a critical part of digital marketing. They affect your rankings in local search as well as how consumers perceive your business online. But what exactly are Google reviews? How do consumers use them? How do you get more of them? In this post, I...
A large portion of operating a business these days involves managing your reputation online. You need to increase the number of reviews your business receives, but you also need to monitor your reviews so you know exactly what your customers like and what they hate....
You know your business needs more online reviews, but what are they actually for outside of an SEO perspective? What do customers look for in reviews? Review criteria includes a review’s rating, when it was posted and the overall sentiment in the review. In this...
Online reviews benefit customers and businesses alike. They help customers determine whether businesses are worth buying from, and they help businesses earn credibility. In this post, I explain the benefits online reviews give to customers and businesses. Key Benefits...
Your website plays an important role in local SEO. Not only is it a hub for facts about your business, it’s also a way for your business to appear more visible in local search. By adding structured data, up-to-date business information, a map and even Google...
Learning how to improve local SEO can be pretty difficult. Your ultimate goal should be to appear in the local pack for keywords related to your business. The trouble is, the local pack only shows three results on SERPs. This means your strategy should include methods...
Local SEO is a marketing strategy small businesses can use to improve rankings in local search engines, especially in search locations like Google’s local pack. Important strategies include creating a Google Business Profile and filling it out as much as you...
