by Lyn Wildwood | Jul 2, 2026 | Online Review Marketing, Google Reviews, Reputation Management |
Review gating is a reputation management strategy in which a business deliberately hides review links for customers who have expressed negative sentiment towards them but makes them plainly visible for customers who have expressed positive sentiment. It goes against...
by Lyn Wildwood | Feb 25, 2026 | Online Review Marketing |
You know your business needs more online reviews, but what are they actually for outside of an SEO perspective? What do customers look for in reviews? Review criteria includes a review’s rating, when it was posted and the overall sentiment in the review. In this...
by Lyn Wildwood | Feb 13, 2026 | Online Review Marketing, Google Reviews, Local SEO |
Online reviews benefit customers and businesses alike. They help customers determine whether businesses are worth buying from, and they help businesses earn credibility. In this post, I explain the benefits online reviews give to customers and businesses. Key Benefits...
by Lyn Wildwood | Sep 23, 2025 | Online Review Marketing, Google Reviews |
How often do consumers read reviews? How much of an impact do reviews have on consumers’ purchasing decisions? I answer both of these questions and more in our latest roundup of statistics for online reviews. Most stats come from BrightLocal’s Local...
by Lyn Wildwood | Sep 15, 2025 | Online Review Marketing, Google Reviews |
It can be difficult to determine how consumers feel about a product or service, especially if it hasn’t been released, yet. Fortunately, there’s a way to get a definitive answer on customer sentiment: online reviews. By reading reviews for your own...
by Lyn Wildwood | Sep 8, 2025 | Online Review Marketing, Google Reviews |
Did you know reviews are one of the most influential purchasing factors for consumers? You might be able to come up with a clever marketing campaign, but if your reviews don’t match how awesome you make your brand appear in ads, you won’t make very many...
