by Lyn Wildwood | Feb 25, 2026 | Online Review Marketing |
You know your business needs more online reviews, but what are they actually for outside of an SEO perspective? What do customers look for in reviews? Review criteria includes a review’s rating, when it was posted and the overall sentiment in the review. In this...
by Lyn Wildwood | Feb 13, 2026 | Online Review Marketing, Google Reviews, Local SEO |
Online reviews benefit customers and businesses alike. They help customers determine whether businesses are worth buying from, and they help businesses earn credibility. In this post, I explain the benefits online reviews give to customers and businesses. Key Benefits...
by Lyn Wildwood | Sep 23, 2025 | Online Review Marketing, Google Reviews |
How often do consumers read reviews? How much of an impact do reviews have on consumers’ purchasing decisions? I answer both of these questions and more in our latest roundup of statistics for online reviews. Most stats come from BrightLocal’s Local...
by Lyn Wildwood | Sep 15, 2025 | Online Review Marketing, Google Reviews |
It can be difficult to determine how consumers feel about a product or service, especially if it hasn’t been released, yet. Fortunately, there’s a way to get a definitive answer on customer sentiment: online reviews. By reading reviews for your own...
by Lyn Wildwood | Sep 8, 2025 | Online Review Marketing, Google Reviews |
Did you know reviews are one of the most influential purchasing factors for consumers? You might be able to come up with a clever marketing campaign, but if your reviews don’t match how awesome you make your brand appear in ads, you won’t make very many...
by abbyfielding | Dec 2, 2024 | Online Review Marketing |
Online reviews are one of the most influential factors in a consumer’s decision-making process. Some businesses take advantage of this powerful influence the wrong way, by posting fake reviews to enhance their image or outshine competitors. However, as consumer trust...
