by Lyn Wildwood | Jul 14, 2026 | Review Generation, Reputation Management |
Review generation is a strategy businesses can use to increase the number of online reviews they receive from real customers. Strategies involve encouraging customers to leave reviews by outright asking them, gently reminding them about review platforms a business is...
by Lyn Wildwood | Jul 2, 2026 | Online Review Marketing, Google Reviews, Reputation Management |
Review gating is a reputation management strategy in which a business deliberately hides review links for customers who have expressed negative sentiment towards them but makes them plainly visible for customers who have expressed positive sentiment. It goes against...
by abbyfielding | Sep 19, 2024 | Reputation Management |
A business’s online reputation is as crucial as the services or products it offers. How they use reviews, social media, and online visibility can make or break their success. However, many businesses still fall into pitfalls that can tarnish their reputation....
by abbyfielding | May 27, 2024 | Online Review Marketing, Reputation Management |
Calculating the return on investment (ROI) of online review marketing can be challenging, yet it’s crucial for businesses to understand how effective their review marketing has been so they can optimize and readjust their strategies. In this article, we will...
by abbyfielding | Mar 22, 2024 | Reputation Management |
The importance of maintaining a positive online presence cannot be overstated. Reputation management is all about monitoring and influencing the public perception of a business or individual on the internet and is a crucial aspect of online marketing strategies. But...
by Lyn Wildwood | Apr 15, 2022 | Facebook Reviews, Online Review Marketing, Reputation Management |
Facebook Recommendations have replaced reviews on Facebook business pages. Now, when customers open the Reviews tab on your Facebook page, they’re asked a simple question: Do you recommend [business name]? Upon clicking Yes or No, the customer must then provide...
