There are dozens of business directories for local businesses to add their listings to, but which ones are consumers actually using? Google and Yelp are safe bets, but what else is out there? In this post, I cover popular business directories for you to list your...
Review gating is a reputation management strategy in which a business deliberately hides review links for customers who have expressed negative sentiment towards them but makes them plainly visible for customers who have expressed positive sentiment. It goes against...
There are many review sites out there, but some are more important for businesses than others. Google is the most important review site for local businesses by far, but Yelp, Facebook and Tripadvisor are crucial as well. In this post, I explain why these review...
Here’s how to get more Google reviews: market the reviews you already have, improve the customer experience so customers actually want to leave reviews and promote your review link. Reviews give power back to consumers, allowing them to share opinions about and...
Google reviews are a critical part of digital marketing. They affect your rankings in local search as well as how consumers perceive your business online. But what exactly are Google reviews? How do consumers use them? How do you get more of them? In this post, I...
Online reviews benefit customers and businesses alike. They help customers determine whether businesses are worth buying from, and they help businesses earn credibility. In this post, I explain the benefits online reviews give to customers and businesses. Key Benefits...
