As a local business owner you’ve surely heard about how important online reviews are for your business. You know online reviews influence consumer decision making. Of course, the importance of reviews didn’t start with the Internet. “Word of mouth marketing” has...
You’ve worked hard to get your business going. You’re working even harder now that you’ve added online marketing to your overall marketing strategy. That strategy includes online reviews. Now, you’re working hard to build your online reputation. That’s why it can feel...
Online reviews have become one of the most effective ways to market a business online, especially local businesses. Even so, they’re one of the most arduous aspects of business due to their overpowering ability to make or break your success. However, once you’ve...
Businesses all around the world have adjusted to operating on the ‘net in one way or another. Online reviews have grown right alongside this movement and have now become an integral component of online marketing. The way the internet allows people to connect with one...
What does your current approach to reviews look like? Do you simply provide great products and services and hope it’ll be enough to persuade customers to take action when they’re satisfied? What about negative reviews? Do you incorporate them into your...
Many businesses go out of their way to avoid receiving negative reviews. Some even have a poor approach when it comes to responding to such reviews. They’ll deliver canned responses, shift the blame to customers, and avoid correcting their own mistakes. Still, it’s...
