Businesses all around the world have adjusted to operating on the ‘net in one way or another. Online reviews have grown right alongside this movement and have now become an integral component of online marketing. The way the internet allows people to connect with one...
I had this all written up and ready to go, then we discovered a few more bugs in 2.2. I got focused on running those down for Matt to fix and didn’t get this published. But it’s here now, several weeks after the release of 2.2.1. I’m not going to do...
You and I both know the importance online reviews play in marketing, especially for local businesses. In fact, depending on the size of your company, your support or marketing staff probably spends a decent amount of time managing negative reviews. You may even have a...
This post was supposed to be like the one for Facebook reviews, with instructions on how to get your Google My Business listing ID number and a URL generator to put it into. That generator would then give you the ideal URL to use when asking for Google Reviews. Then...
We here at Starfish Reviews believe in the power of review marketing. We also believe in the freedom to choose how your business conducts itself when it comes to marketing (within reasonable limits of fair competition), and that includes asking for reviews. That’s why...
Local SEO is one of the few things traditional offline businesses can use to optimize their locations online. Online reviews are just as important. When you combine the two, you’re left with a powerful marketing strategy that’ll put your business ahead of your...
What does your current approach to reviews look like? Do you simply provide great products and services and hope it’ll be enough to persuade customers to take action when they’re satisfied? What about negative reviews? Do you incorporate them into your...
Many businesses go out of their way to avoid receiving negative reviews. Some even have a poor approach when it comes to responding to such reviews. They’ll deliver canned responses, shift the blame to customers, and avoid correcting their own mistakes. Still, it’s...
Brands bombard consumers with tons of promotional offers, discounts, and deals. As a result, we have learned to ignore to even the most aggressive marketing messages. In this context, buying a product—anything from software to clothing—is no longer easy. The amount of...
If you have a business, you know of the importance of online reviews as well as the influence they can have in the decisions consumers make. If you have an established business, you also know how difficult it can be to get customers to leave reviews. Clearly,...