Everyone who operates a local business knows what Google Business Profile is. Even if you don’t sell products and services online, you still need a way to manage the information consumers see when they Google your business. And yes, even if you don’t add...
Are you wondering how to post a review on Google? It’s a pretty straightforward process, but you’ll need a Google account. In this post, I cover how to leave a Google review on mobile devices and desktop computers and provide tips on how to write better...
Google Business Profile is a must-have for small businesses who are interested in ranking in local search. By setting up your profile the right way, you increase your likelihood of appearing in the Local Pack section of Google when customers in your area use local...
Google Business Profile (GBP) is important to local businesses wherever Google is important to consumers. Not only does it help you keep customers up to date with store hours and changes to your business, it’s also your best chance at ranking in local search....
How often do consumers read reviews? How much of an impact do reviews have on consumers’ purchasing decisions? I answer both of these questions and more in our latest roundup of statistics for online reviews. Most stats come from BrightLocal’s Local...
It can be difficult to determine how consumers feel about a product or service, especially if it hasn’t been released, yet. Fortunately, there’s a way to get a definitive answer on customer sentiment: online reviews. By reading reviews for your own...
Did you know reviews are one of the most influential purchasing factors for consumers? You might be able to come up with a clever marketing campaign, but if your reviews don’t match how awesome you make your brand appear in ads, you won’t make very many...
Online reviews are one of the most influential factors in a consumer’s decision-making process. Some businesses take advantage of this powerful influence the wrong way, by posting fake reviews to enhance their image or outshine competitors. However, as consumer trust...
Many website owners rely heavily on third-party metrics to gauge their success in search engine optimization (SEO). However, the key to long-term SEO success is strategy, not just metrics. In this article, we’ll explore sustainable SEO practices beyond numbers and...
Businesses constantly look for ways to build trust with potential customers and boost conversion rates. Social proof is a powerful tool that expert businesses use for that very purpose. But how powerful is it really, and how can you use it to optimize your marketing...
