A business’s online reputation is as crucial as the services or products it offers. How they use reviews, social media, and online visibility can make or break their success. However, many businesses still fall into pitfalls that can tarnish their reputation....
Calculating the return on investment (ROI) of online review marketing can be challenging, yet it’s crucial for businesses to understand how effective their review marketing has been so they can optimize and readjust their strategies. In this article, we will...
The importance of maintaining a positive online presence cannot be overstated. Reputation management is all about monitoring and influencing the public perception of a business or individual on the internet and is a crucial aspect of online marketing strategies. But...
Facebook Recommendations have replaced reviews on Facebook business pages. Now, when customers open the Reviews tab on your Facebook page, they’re asked a simple question: Do you recommend [business name]? Upon clicking Yes or No, the customer must then provide...
Fake reviews and testimonies exist on all platforms. You may have even been manipulated by them once or twice during your time on the internet. It can even be tempting to create your own fake reviews as a business owner. In this post, we discuss what fake reviews are,...
Online reputation management is one of the most important marketing strategies available to businesses who rely on digital marketing. It involves review marketing and social media management, two tasks many local businesses are often too busy to implement. In this...
