by Lyn Wildwood | Sep 23, 2025 | Online Review Marketing, Google Reviews |
How often do consumers read reviews? How much of an impact do reviews have on consumers’ purchasing decisions? I answer both of these questions and more in our latest roundup of statistics for online reviews. Most stats come from BrightLocal’s Local...
by Lyn Wildwood | Sep 15, 2025 | Online Review Marketing, Google Reviews |
It can be difficult to determine how consumers feel about a product or service, especially if it hasn’t been released, yet. Fortunately, there’s a way to get a definitive answer on customer sentiment: online reviews. By reading reviews for your own...
by Lyn Wildwood | Sep 8, 2025 | Online Review Marketing, Google Reviews |
Did you know reviews are one of the most influential purchasing factors for consumers? You might be able to come up with a clever marketing campaign, but if your reviews don’t match how awesome you make your brand appear in ads, you won’t make very many...
by abbyfielding | Dec 2, 2024 | Online Review Marketing |
Online reviews are one of the most influential factors in a consumer’s decision-making process. Some businesses take advantage of this powerful influence the wrong way, by posting fake reviews to enhance their image or outshine competitors. However, as consumer trust...
by abbyfielding | Oct 25, 2024 | Social Media Marketing, Online Review Marketing |
Businesses constantly look for ways to build trust with potential customers and boost conversion rates. Social proof is a powerful tool that expert businesses use for that very purpose. But how powerful is it really, and how can you use it to optimize your marketing...
by abbyfielding | Oct 8, 2024 | Online Review Marketing |
Customer reviews are more than just feedback—they can make or break your business. The simple star rating displayed alongside your business name can influence buyer decisions, change your credibility, and even determine whether customers choose you over your...
