Businesses constantly look for ways to build trust with potential customers and boost conversion rates. Social proof is a powerful tool that expert businesses use for that very purpose. But how powerful is it really, and how can you use it to optimize your marketing...
Have you ever wondered how brands stay in tune with their audience’s needs and sentiments? In today’s digital age, people are constantly discussing and reviewing businesses on social media platforms, review websites, forums, and blogs. But how can you keep...
The Buffer social media poster is one of the most widely-used social media scheduling tools on the web. It’s also one of the most affordable, which leads many to one simple question: time and time again: is Buffer worth it? That’s one of the questions we...
Creating interactive posts for Facebook is important for boosting engagement on the social media platform. Here’s why. According to Facebook’s data from Quarter 1 (Q1) of 2022, 83.8% of post views in the United States came from posts that “did not...
