Local SEO for doctors involves modifying your SEO strategy to improve your rankings in local search results. Google’s search results page is often broken up into a few different subsections depending on your search query: Regular search results Local search results Ads Videos News articles Featured snippets It’s the local search results that concern us most when it comes to local SEO. Google calls these results the “Local Pack.” They appear when you enter local keywords into Google.
Creating interactive posts for Facebook is important for boosting engagement on the social media platform. Here’s why. According to Facebook’s data from Quarter 1 (Q1) of 2022, 83.8% of post views in the United States came from posts that “did not include a link to a source outside of Facebook.” This means you’re really hurting your engagement rates if you only use Facebook to promote your website and content from your blog and third-party platforms.
Update: The switch from reviews to Recommendations is now complete. Check out our guide on how to get more Recommendations on Facebook. Facebook Reviews has become one of the most popular review platforms on the web. They compete with Google Reviews and are overtaking...
Local citations are online business listings on sites like Google, Facebook, Yelp, Yellow Pages and more. They contain key data, including a business’ name, address and phone number (NAP). Many directories also include a business’ website and operating hours. Local citation management is a process that involves keeping business listings up to date with accurate information. A few of the tasks involved in local citation management include: Making yourself aware of listings, even if you didn’t create them yourself. Correcting inaccurate business information. Adding business details to incomplete citations. Removing duplicate listings.
1. Disable your ad blocker, and open your account at business.facebook.com. 2. Click Create Ad. 3. Select Choose a goal: Create a new ad from scratch, then choose Get more website visitors as a goal. 4. Under Audience, select People you choose through targeting, then click the pencil button to edit your target audience. 5. Click Browse under Detailed targeting → Life events → Birthday. 6. Choose Upcoming Birthday if you want to run a Facebook birthday discount ad continuously. Otherwise, click Birthday Month to select the current month.
Are you on the hunt for more local SEO tools? Ranking for local keywords in Google isn’t easy, and it’s hard to master other platforms’ algorithms on top of it. You need to ensure your business is listed on relevant directories, then manage and update your listings regularly. You also need to keep an eye on your overall rating and receive new reviews regularly. All of this plays a role into how well you rank for local search terms related to your business.